Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater - currently, most mobile advertising is targeted at mobile phones, that came estimably to a global total of 4.6 billion as of 2009. Notably computers, including desktops and laptops, are currently estimated at 1.1 billion globally.
In 2011, the smartphone finally became the new computers as shipments of smartphones outgrew personal computer shipments. A total of 488 million smartphones were shipped by vendors last year.
Social networking sites (such as FaceBook, LinkedIn, and Twitter) are ideal for engagement marketing because they provide a way for people to interact with brands and create a two-way dialogue between customers and companies. Most companies maintain a presence on several of these sites.
However, getting someone to visit your pages via a handheld smartphone is another matter entirely. Our services leverage mobile advertising practices to drive the consumers you want using the media they are mostly using; smartphones!